Daniel Midson-Short
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Here’s what you actually get when you hire an AI marketing consultant, what you can realistically handle yourself, and how… Read more.
6–10 minutes -
This is a ranked list of 12 AI tools for small businesses that I have personally tested with clients in… Read more.
9–13 minutes -
These six AI marketing tools are making the biggest real-world difference for small businesses in 2026, from email personalization, deep… Read more.
4–6 minutes -
The real opportunity with an AI SEO strategy is about using AI to do the heavy lifting on research, structure,… Read more.
6–9 minutes -
AI workflow automation is not some future technology that only big companies can afford. It is available right now, it… Read more.
7–10 minutes -
When you think about hiring an AI consultant for your small business, the first question is usually about cost. How… Read more.
3–5 minutes -
Content marketing exists for a very different purpose than advertising: to help people make the best decision for themselves. Read more.
3–5 minutes -
These ChatGPT prompts for AI marketing are a practical starting point that will save you hours every week on content,… Read more.
7–10 minutes -
Content marketing is a marathon, not a sprint. Nobody has ever succeeded in content marketing without a clear strategy and… Read more.
5–7 minutes
Methods
- Weekly field observations along fixed routes.
- Short interviews using a consistent guide.
- Sensor readings checked at the start of each session.
- Cleaning decisions documented as a changelog.
- Processing: normalized timestamps; flagged gaps; spot-checked outliers.
- Limits: some missing intervals during battery replacement.
Data & Ethics
Data
Upon request, sensitive locations have been removed from the public files. License: CC BY 4.0 for shared materials.
Ethics
Consent protocols used where applicable.
Contact
fieldnoteslab@ucc.ie